JOURNALISM EXPERIENCE

BuzzFeed, Shopping + Commerce                                  

Managing Editor — New York, NY + Remote 

March  2019 – Current

  • Manage a team of writers within the larger shopping team, which involves editing their content, helping them identify areas of growth and maximize their revenue potential

  • Work with the BuzzFeed Affiliate and Business teams in order to better manage brand placements and partner expectations, while also offering partnership support across teams to ensure partner goals are met

  • Research products in various categories and price points that are of interest to the BuzzFeed audience

  • Write shareable, unique product roundups, reviews, and SEO-focused shopping guides while prioritizing revenue and strategy

  • Track and analyze site traffic and affiliate analytics to understand how to replicate successful posts 

  • Collaborate with the Tech division to design CMS tools that allow the Shopping team to increase output and drive more revenue

  • Written over 500 shopping articles, driving more than $2.5 million of revenue back to BuzzFeed from 2017-2021 through affiliate linking 

  • Launched and built out the Shopping freelance team, implementing numerous best practices and a tiered-payment structure that is still used today

  • Planned, created, and led a training initiative in Mumbai, India to support the BuzzFeed India Shopping team and provide them with the tools and strategies needed to meet aggressive revenue goals

  • Presented at several all-hands, including both a company-wide and tech all-hands, to provide insight on what the BuzzFeed Shopping team does, how we operate, and how we generate money for BuzzFeed

 

BuzzFeed, Shopping + Commerce            

Writer — New York, NY

January  2018 - March 2019

  • Wrote product roundups, personal reviews, and highly-reviewed Amazon products

  • Created product content for the BuzzFeed site, app, and social media platforms

  • Tracked and analyzed post data (e.g. how a certain product sells) to understand well-performing content and develop more relatable articles

BuzzFeed, Lifestyle
Writer — New York, NY

May  2017 - January 2018

  • Created lifestyle content for the site, app and social media platforms (between 3-5 posts a week)

  • Focused on writing listicles and posts that concentrate on DIY, weddings, home decor, and more general life topics

  • Tracked and analyzed post data to understand well-performing content and develop more relatable articles

 

Scripps Networks Interactive, Food Network    

August 2016 – May 2017                       

Social Media Coordinator — New York, NY

  • Planned, scheduled, and promoted existing Food Network content on various social media platforms 

  • Fostered social media communities and responded/monitored conversations across platforms 

  • Developed an editorial calendar to create an exciting and valuable content experience for 32M+ followers 

  • Produced Facebook Live shoots with Food Network talent and innovative chefs throughout NYC

Scripps Networks Interactive, HGTV + DIY Network  

January 2016 – August 2016

Editorial Intern — Knoxville, Tenn.

  • Created lifestyle content and built photo galleries for a variety of HGTV + DIY Network blog posts

  • Input metadata for individual photos within the photo library to improve Search Engine Optimization 

  • Interviewed upcoming designers for HGTV’s Designer Stories and wrote articles showcasing their talent

Bechtel Corporation, Nuclear Security & Environmental 

Public Affairs Intern - Reston, VA

Summer 2015 

  • Published internal news articles for the enterprise-wide website

  • Compiled and issued daily news clips related to company business to all Bechtel employees 

  • Presented summary of work accomplishments to executive management

**Writing samples from this internship can be given upon request 

Watson Studios 

Photography Intern - Knoxville, Tenn.

2014-2015

  • Trained to work with clients and meet their needs

  • Gained experience with professional photography equipment
     

Study Abroad Program in Cyprus 

Summer 2013 

  • Spent six weeks in Cyprus producing a documentary through the University of Tennessee 

  • Conducted interviews with locals and collected B-roll
     

University of Tennessee Video Production

Knoxville, Tenn.

2012-2013

  • Participated in on-location shooting and helped with the production/directing of promotional videos
     

Los Alamos High School Yearbook Editor 

Los Alamos, NM

2010-2012

  • Served as lead editor with responsibility for a staff of 15 and producing a 200 page yearbook

EDUCATION

August 2012 - May 2016 

 

  • University of Tennessee, Knoxville, Tenn.

  • Bachelors of Science: Journalism + Electronic Media 

  • Cum Laude

 

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